B2B clients
may be regular people…

... but they don't buy like regular people

So don’t waste your time on marketing designed for B2C. You need a strategy for landing 6-figure contracts with corporate clients. (And not some “proven system” for growing your Instagram followers.)

Ready to get started?

That’s
where
we come in.

B2B marketing is
often stuffed with

dense jargon

empty cliches

and

bloated descriptions

that make readers’ eyes glaze over.

Business
leaders
want ...

expert
advice

from

reliable partners

who

understand

their situation

Does your marketing show that you are a results-getting consultant they can trust to solve their trickiest problems?

We help you

...in a way that makes your website visitors and LinkedIn followers say, “That’s exactly what I need”.

Want this for your business?

So, who am I?

My
name is Maureen

I have a PhD in Narrative Theory which is how I developed my allergy to jargon.

(Academics lo-o-o-o-o-ve jargon. Or, at least, a lot of them do.)

It’s also where I learned to read, absorb, and understand tons of complex information and distill key ideas down to their most interesting, important and provocative elements, and articulate the takeaways clearly and persuasively for an audience with other things on their minds.

(I learned that last part from teaching.)

What does this
mean for you?

Not to brag but…

One of my clients says that we write in his voice better than he does. I love to hear that…but it’s not magic. We have a research process and voice capture system that allows us to...

sound like the best version of YOU

(So you don’t have to waste twice the time correcting work from someone who was supposed to save you time.)

“Maureen leveraged my material to create compelling copy, without starting from scratch. She asked good questions, researched to understand my approach and style, and developed content where the tone was seamless to articles I had written.

My website today showcases the value and outcomes my team and I produce for clients. I love the clarity of the headings and content paragraphs and the overall structure and navigation. And the process was very co-creative. Maureen guided me to provide information in short calls, then quickly provided options for feedback, incorporated that feedback and revised – a very iterative and agile process that resulted in a website that I feel proud to share.”

Your business is too important to trust to just any writers.

We've been working in B2B, marketing strategy, and copywriting since 2012.

More importantly...
We're always getting better.

We’ve invested tens of thousands of dollars (and hundreds of hours) in ongoing training, mentoring, and critiques from other experts.

And we hire talented people who know marketing and who are driven to keep improving their skills.

(In fact, we’ve worked with a lot of them in previous jobs – so we know for sure they’re smart, reliable, and generally excellent human beings.)

Your business and your success matter to us.

This is our craft. We are energized by creating the exact right message, choosing the exact right words, and producing the exact right marketing materials for you.

Want us on your team?

Our 5-part
formula for
amazing results

STRATEGY

We start with the big picture and make sure we have a solid strategy for accomplishing your top priorities.

RESEARCH

We dive deep into your business, your market, and your intellectual property, so we can showcase what you do in a way that makes prospects desperate to work with you.

MESSAGING

We work with you to get clear on your business’s core message – so we can say exactly the right things in exactly the right way.

VOICE

We’ll analyze your voice and learn your style, so everything we write sounds like you (and so you won’t need to spend hours editing and tweaking).

CONTENT

We interview you to draw out your best stories, smartest ideas, and most provocative insights. The longer we work together, the less time we’ll need from you to generate attention-getting content that attracts more of your ideal clients.

Let’s make your next project a

giant success

Click below to tell us what you’re looking for – and if we look like a good fit, we’ll set up a time to chat.

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B2B clients may be regular people…